As a Chinese consumer, at least two festivals a year not to be missed-the double 11, and 315 (international consumer rights day). But the feedback from last year, many people often showed only a pair of lively and not too much attitude, 315 bears on each consumer's legal rights, we cannot hold to luck, so naïve as to think that they also cannot blindly guided by public opinion being malicious, holding all the manufacturers. Because it is only in a fair basis to ensure both sides trade always beneficial to both sides. OtterBox iPhone 5 Case
Lay the gun manufacturers
315 last year, CCTV focused on exposure to Apple after sales in China, a secret video and tracking reports so arrogant Apple became the target. To conclude, mainly in the following three points have a deep resonance with consumers: staff arrogant, high maintenance costs, foreign aftermarket drop considerably.
First I have to say is that, including Apple, most international manufacturers in China, the service is outsourced to a third party, and this is basically international practice. The reason is, primarily because manufacturers have established after-sales service network costs are too high, including manpower, logistics, equipment, etc. Why only if manufacturers believe that agents fee when establishing a service network more expensive than themselves, can choose to catch the sale in person. In China obviously don't care.
In addition, when consumers when buying an iPhone, the handset is not to sell you the Apple? In most cases this is not so, but operators and agents and consumer transactions. The difference is, who sold you phone, you and who. You now go to the East to buy a iPhone 6, East of Beijing on the buy page clearly marked "provided by Jingdong after-sales service." Of course, in the end, East to find third-party maintenance companies.
After the sale is as deep as the sea
After you sort out these relationships, it becomes very easy. First, the maintenance of standards developed by the who? Overseas, like the United States that operators occupy almost all the shares of the mobile phone market, they say of the aftermarket standard has a very high, and of course, there is a premise that they must develop a standard higher than local laws and the bottom line. This is not to say that Americans are living Lei feng, but healthy market competition, forcing them to provide better services to compete for consumers. So there will be a serious psychological imbalance of Chinese consumers "minute bad-for new" and "three guaranteed years" and so on, giving a foreigner can't repair the mobile phone, it will only feel of the phone.
The second question, if manufacturers are mainly for operators and agents, that it what role in the after-sales service? A lot of people may not know, when we buy a mobile phone, prices had in fact already contains part of the maintenance costs. This fee is makers after forecasts for shipments and repair to equalise on each phone. Of course, the forecasts also vary, one of the main factors is the aftermarket standard and group behavior. In order to brand and reputation, international manufacturers are not trying to make money in sales later, so it will keep the money very quickly, cell phone repair parts to repair outlets at relatively reasonable prices.
Finally, while the Chinese market is relatively complex, but the operation logic is wrong, why consumers still have such a strong psychological gap? Answers may be man-made. International manufacturers have a internal standards in every respect, but specific to each country, when their quality of service and local level has a lot to do. On one hand, they want to write after-sale terms to the headquarters, to be approved. The other hand, their performance is linked to the expenditures directly after the sale. In this case, enough dedicated people will choose a lower standard and inexpensive service team. Headquarters of the results see all the repair rate is low, and less is not careful it could help them to peak in life.
Moreover, in addition to local employees, third party maintenance companies is also problematic. In addition to media, vendors have little energy to repair service quality control, because outsourcing is a easy. So when the manufacturer provides maintenance with costs to third parties, consumers need to pay is the cost of repairs after the fare increase. In theory it should not, for maintenance services provided have been left behind by the manufacturers pay estimated fees. Insiders says with exasperation, the spirit of contract in China is not really binding. To know that even the operators and vendors can fix Apple, which are often inaccessible.
Services productivity
Based on the above analysis, it is already understood, should not be roughly and after sales at the manufacturer. Because consumers buy products at the same time, it is for the procurement of services, and therefore behind the seemingly simple transaction has a huge industrial chain. At the legal level, it is not possible for a model, even a certain subdivision category precise criteria, but at least in the area of human rights should be to provide consumers with a convenient means of redress as far as possible.
Even in China, we also have important operators and distributors, in accordance with policy premise, if these giants can transform business ideas will be looking more long term, quality service to profit, may be able to profit but not much differences stand out in a competitive environment. After all, people's eyes are discerning and reputation after this kind of thing after a time more power, just not make fatal mistakes along the way, rivals the cost is very high, to know what burn the frenzied marketing tools have been unable to quench their thirst.
At the end of services, as consumers, some common sense has to know, such as fitting the popularization of technology, after the phone broken screen, you want to replace the LCD Panel, so don't get me wrong a small piece of glass will be hundreds of dollars is the manufacturer isn't honest. Service point can do nothing more than improve maintenance efficiency, eliminate a phone line for a month, and shouldn't take but very good with money or not, if someone is really, is going to be awkward. OtterBox iPhone 5 Case
Today, many mobile phone manufacturers have launched a mobile accident insurance, although it only covers both broken screen and water, but have achieved very good results. It also showed that Chinese consumers from one side not many people call that price first, and brought a good service in the market at the same time, tend to promote the healthy and orderly development of the industry.
1700 votes
Lumia 940XL
Lumia 940XL as Microsoft Windows 10 ultimate models will be equipped with mycophenolate mofetil 810 processor, with 3GB memory and 32GB storage space, 20 million + 5 million before and after camera configuration and 2K screen meaning 940XL will become the next generation of hardware monster, while supporting the 3D interactive is its unique highlights.
View details of the voting >>
