"Today was brutal, more brutal tomorrow, the day after tomorrow would be nice, but the vast majority of people die in tomorrow night. "" Death "reason, no company or team trapped in predicament couldn't get away.
I want to talk about today, is an unmanned aerial vehicle manufacturers have faced difficulties and turned thinking.
Hungry, doing exciting
Sky creative was founded in 2000, after eight years of working in flight control technology in research and development. Graduated in Aeronautics and Astronautics design Yin Hongjun believes that drone control center, not just a model for UAV flight control. But the industry is not enough, and eight years after he made many "tuition". "That we don't understand a lot of things at that time, that it is not difficult. "Yin Hongjun said.
Enterprises are facing problems, one year, two years may be called pain, pain in three to five years is a long, and only seven or eight years were full of pain. We are early in the interview, the greatest confusion and perplexity, is that the eight years of pain causes, and why Yin Hongjun insists no change in eight years.
Industry first and second fights, hunger is usually third, and third is even more difficult to survive. With Lei Feng Yin Hongjun network says that their flight control after an hour or two hours later, the airplane in the attitude is very good, but in the industry to this aspect alone is clearly not the way to do the first or second position is even less living space.
Summary Yin Hongjun, a technology-oriented enterprises, "I, capital, and the major" three points, I will put things on their own, the cost is to have your own money, and this professional is to know how to do this technique. While the three most critical factors is the people.
Because of his attitude settlement of these pieces of technology for electronics, do not understand, and funds a limited number of cases, Yin Hongjun at the project have no way to manage and drive, can do some experiments, assessment work. When a team member to promote, but difficulties in analog circuits on such fundamental issues, and there are no solutions, technical issues, is a piece of paper, it won't be one by one mountain. Team's funding depends on product profit, research and development issues to a certain extent affect sales.
"The most frightening thing is a sense of powerlessness, own good do bad, nothing to do with the whole. "Lei Feng are Yin Hongjun network communications, has revealed he was helpless.
Flight control of the company and the team at the time, but really fixed-wing drones on doing good, usable but not too much. R is very difficult for many companies to do is not easy, difficulties for flight control experiment, you need something with an accurate calibration of a less accurate, so on the ground are easy to test, and flew to the sky it would be difficult to test.
For 8 years so long, Yin Hongjun said the reason there are two points.
First was the product is not useless, at a certain stage was very good (as they launched the unmanned airship), but not the best. However, if you do not, there is no good choice of flight control case, you can only build it yourself, and getting better.
2nd there is a great deal of personal factors, he feels himself to be a stupid person, if the wise men would have diverted to do the project to earn money, doing this can bring their initiative and ability in the field, still likes to go about it. And every time at the end of time, came up with the business, and then you can live for a while, can always hope.
From 04 to 09, never dropped the plane because of the flight control problems, it is Yin Hongjun pride of place. He said: "life's important things by working hard to improve this situation, even a little bit, it also has a sense of direction for your life. "While the Yin Hongjun herself quite idealistic, but in the case of flight control technology struggled to keep the team, but we want to see is coming the change earlier. Moschino iPad 4 case
Reflection transformation
Always rely on every time at the end of the hope apparently can't last, "I, capital, and the professional" does not meet the case, changes are inevitable.
Yin Hongjun in 09, had to make a reflection. He found something he considered doing good does not have its own aircraft, selling very well, which gives him some new understanding.
When a peer and a client on Yin Hongjun is great inspiration. He felt his demands were too high, aerial field there is no customer wants the plane, customers really want is imaging, so should be a set of products provided to customers instead of driving or on a separate plane.
Based on numerous factors such as market considerations, Yin Hongjun decided to give up research and development of flight control project, and into their aircraft design, so that he can be as a product manager, used his understanding of the aircraft, how can I use, and what it has done more to promote the most effective. Technologies such as flight control at the end of 09 when flight control has more on the market, there are five or six is relatively good. Choose the best cooperation while ensuring product quality or own request to the flight control.
Than in previous projects of research and development, product manager position is clearly more suitable for Yin Hongjun. Sky wings venture's first product using electric design, was the only one equipped with electric drone of cheap mapping camera, no traditional hand manipulation (needs three to six months of training) and user training 35 days to use the product features will soon be recognized by the market.
Yin Hongjun said, many users had to buy their product because of training for a long time, and their products in security, reliability, and ease of doing very well. Launched at the end of 13 T10S and climb rate, ease of use and application for complex site was promoted. Interesting point is that the T10 only has 35-minute voyage that year accounted for total sales of 60% and follow-up 1 hour flying time drones sold only 40%.
08 earthquake that outside eyes suddenly noticed the UAV field, and several foreign companies, such as tempo drones do some promotion activities in the market, many customers were aware of the availability of the drones. This also led to the UAV market prospects.
"Did you buy eggs is eggs? No, you want to fry eggs. And the chicken on the Hill may sell a block of 500, you might sell poorly, and 15 pieces of chicken could sell very well. "Yin Hongjun. Do electric drone later in the process, as a technology company, sky once considered more of a technical indicator, the actual survey results and product performance. Yin Hongjun said although performance Shang over imports products, but in easy sex Shang than imports products also is has not small gap; in market of education Xia, Tianyu again change thought, added has products line to caters to market, makes enterprise of business to further development; "market is non-completely rational of, sometimes customer said of, and customer actual do of, often different" Yin Hongjun said.
Yin Hongjun to Lei Feng network introduced, in 5-6 kg within of electric aircraft currently row industry, they has do has best, and get has industry of recognized, positioning in aerial field of subdivision market, service Yu specific object, efforts do forefront although in big of industry in the still is enough, but compared Yu zhiqian of 8 years for, Tianyu at least do has a star screws, nail into has market in the of a location.
Market needs competition
Fixed-wing unmanned aerial vehicle flight control technology is high, many companies in China in the early are more likely to survive a professional project, sky creative and intelligent zero, well-known UAV manufacturer. Moschino iPad 4 case
Also chose to start from the key flight control technology, we hesitated to Yu Tianyu creative that 8-year regret. Turnover was zero at the same level, already begun to expand the market, and the sky "strong man's broken wrist," the transition came a little late, so they have some challenges facing the market. Sky view on this is the iterative process, accumulate a great deal for the flight control (software processes, process-proof) system security awareness is they think that in today's competitive advantage.
Lei feng's network in town when you see Yin Hongjun of Beijing, he showed us around the sky creative workshops, small space for a lot of parts. Aerial survey although they have solved the problem of food and clothing, and efforts towards a well-off, but competitors in all aspects of the industry are becoming stronger.
"China is a society, lack of good faith, because clients do not know UAV (industrial drones, not consumer flew more than ten minutes, five minutes is a small video of axis), after all, involved in too much detail, lack of commercialization of the industry as a whole, and no way to evaluate you. Assessment and you can begin what car you drive, how big is the factory. But what kind of car you drive with your production stuff is there a connection? May be linked to, but whether or not there is a connection, can be derived as a result? It is derived out. "
Yin Hongjun said, to sell their planes to a big customer, the bid is $ 6 million, Tianyu dealer price is 2.5 million. Causes of low prices, Yin Hongjun said Yu Tianyu is small, professional technology company like no energy and the corresponding professional ability to do audits in this area, reception, the bidding process, which will cause the corresponding costs, sky also understand the value of pay brokers and middlemen, so the sky never jealous brokers.
While national grid 80% of fixed-wing aircraft are coming from the sky creative, but with or without the Yin Hongjun said at these complicated things for lots of tender not to do directly. For such benefits is not conducive to the development of the company in doubt, Yin Hongjun thinks it depends on different stages and during the actual project, dealers value is objective.
Sky creative, at this stage he is essentially doing technology for smaller companies, it should focus on products. "The water just staring at a place less watering, water can pour the whole land. "And he hopes that the market size is small when the technology first, if later expansion of industry, by virtue of the accumulation of technology, sky will have a place.
Summary
More than 10 years of experience were very impressed by Yin Hongjun awareness of industry, but technology, he is also aware of their promotion and some lack of channels. Lei feng's network to communicate with him, once we found the sky creative and now faces many problems, heard Yin Hongjun try solutions to, and no more want to leave time to do the tests.
Concentrate on aerial survey market? Answer is certain. Professional applications are always the latest technologies in the field of, multitudinous started out as a professional field has proved this point. More general consumer market, companies are actively expanding sales channels, increasing investments, sky can actively expand their markets after introducing investment we don't know, but made mistakes since in one issue, whether precedent and offered, comfort sleep till the day after tomorrow morning, we'll stay tuned.
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