2014 Samsung life is very difficult as a whole: successive quarterly earnings fell sharply, high-end and low-end market by Apple and manufacturers in China attack, senior personnel turmoil on both sides ... ... These problems via the media and analysts render, once thought that Samsung has already died to the world calamity.
But wait until the end of the earnings, a look at the Samsung results did not seem to be "monsters": $ 188.5 billion sales and $ 21 billion in net profits among technology companies place location. Although lost to Apple, but lose to the flourishing Apple might not now what a shame things.
Samsung's finest days two years ago. 2013, Apple iPhone 5 poor performance, the Samsung Galaxy series hit a sales record. There are one or two quarters of Samsung's profits even beyond the Apple King of money. Samsung was high-spirited, identified themselves as soon to be the sole hegemon of the Smartphone market. Galaxy S4 for sale or even set a sales target of more than 100 million Conference star, please help out, burn it up.
Period of more than six months but in the past, Apple iPhone 5S to the pride of Korea two. IPhone 5S surprise, surprise the outside world equipped with a 64-bit processor and advanced fingerprint recognition technology, only with these two improvements won the favor of consumers. 5S release Samsung flag ship wind turbine sales dropped, the original shipment became a joke; after a year-long period of time, have failed to come up with effective against rival products, watch managed to high-end market share was paid back by Apple. Paul Frank iPad Mini Case
Meanwhile, the rise of emerging countries such as China brands Samsung, low-end mobile phones businesses feeling the pressure. These enterprises and cheap phone, providing performance of Samsung's high-end model while only half the price or even less. Consumers have defected, the results by the end of 2014, Samsung has stepped on the Chinese market.
Smartphone Samsung Electronics had once occupied the revenues of two-thirds, provides a 70% of profits. Mobile phone Samsung led directly to the decline of the business performance plunge, 2014 annual profit fell by more than 20%. Can say that Samsung is "into a cell phone, also lost phone."
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Samsung analyzed decline in more than a year, said its biggest problem was arrogance. Galaxy sales Samsung judge smartphone market still has great room for growth, thought Apple had little technical reserves, more contemptuous of young brands in emerging markets. Several predicted results were face, Samsung flat-footed. Due to lack of response, Samsung failed to come up with effective suppression of rival products, nature can only sit back and share the loss.
But Samsung don't want to just sit still: If you continue will sooner or later come to Nokia end their misery. After a year of preparation, Samsung began his recovery plan.
Different from the former Nokia, Samsung today control of smartphones almost the whole industrial chain: its own production of mobile phone chips, screen, Flash memory, and a number of sensors, also supply parts for other companies such as Apple; this is Samsung's largest advantage over rivals.
This upcoming new generation Galaxy S6 takes full advantage of Samsung's industry strengths. S6 delivered the industry's first 14nm technology memory chips, UFS 2.0 specifications, S6 screen Edge also apply the amazing world of surfaces. These techniques than his main rivals leading months or half a year, the S6 became one of the best Android Smartphone. Paul Frank iPad Mini Case
The other hand, Samsung in the low-end market a complex product lines and improved product performance. Although new products still don't like millet, Huawei cell phone has a very good price-performance ratio of these enterprises, but also there was a lot of progress.
Korea also began to save costs, particularly the control of high marketing costs to increase the cost-effectiveness of the campaign. Profligate days are gone, now Samsung is more efficient.
Samsung's secret weapon: independently developed CPU core will be available next year. New core will rival Apple's Ax CPU performance, while giving away from Qualcomm, Samsung ARM core dependencies. Tizen system developed even though delay promotion, but the plan is still continuing. Samsung seems ready to replace TV, watch with Tizen platform Android, in the field of intelligent hardware is no longer Google around.
These efforts have begun: Galaxy S6 received wide praise once they are published, orders surged; Semiconductor Division to win Apple's new chip foundry, also got the attention of companies such as Qualcomm; Samsung's operating costs fell, top management turnover also substantially completed. Securities markets are beginning to restore confidence, Samsung's share price started to rebound.
Samsung recovery is not good news for competitors. Typically, others trapped in a high-throughput high fever of mycophenolate mofetil Dragon 810 chip Samsung can use cool 14nm processor performance, lay the advantage for Galaxy S6. In the envy of Huawei, millet Samsung, they want to wait until after TSMC 16nm process will mature in the second half to take out rival S6 products. Future Samsung research core and Tizen systems mature, there will be more pressure on other brands.
Chinese manufacturers should not belittle the Samsung beast. The Apple people ridiculed performance decline, now despised Samsung, but the reality is not so simple. Thin camel is larger than a horse, and Samsung is still the annual profits of 20 billion, $ 60 billion of cash reserves strong creatures. To really challenge and beat Samsung in the global market, Chinese companies also needed practical walk a long way. Samsung declined because of arrogance, hope domestic brands do not succeed before this bad habit.
2455 votes
iPhone 6 Plus
IPhone 6 Plus is the screen since Apple is the largest mobile phone products. IPhone 6 Plus HD has a 5.5-inch retina display, a resolution of 1920x1080 pixels, is iPhone 5S 185%. 7.1 mm thickness to thin more than iPhone 5S. IPhone 6 Plus a new feature, called "reachability" to complete one-handed operation of large screen phones: double-click the home health, the main interface will fell from the top of the screen, so that users can touch interface to the top without hands. Overall, the iPhone 6 Plus is a bit like a smaller version of the iPad mini.
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